Allanna Wallace
MARKETING DIRECTOR
Creative marketing strategist with 15 years of experience in executing integrated marketing campaigns to build brand awareness and drive company growth.
linkedin.com/in/allannawallace
EXPERIENCE
EDUCATION
2015-Present
Marketing Director
MILROSE CONSULTANTS
Drives company growth through spearheading company marketing activities and initiatives, develops firm-wide marketing and sales collateral, develops and executes cross-channel marketing campaigns, manages content generation and distribution of monthly newsletter.
Key Accomplishments:
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Revamped company website, implemented HubSpot COS, and boosted average monthly visitors by 90%.
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Revamped the company newsletter to make it mobile-optimized and grew newsletter readership from 14,961 to 16,144 subscribers.
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Optimized social media editorial calendar resulting in an increase in social interactions by 42% in past year.
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Created online platform that enables sales team members to quickly and easily generate professional and highly targeted marketing materials for the company's RFP responses.
AMERICAN SOCIETY FOR NUTRITION
Directed mix of traditional and digital marketing campaigns to accelerate customer growth by 36%, spearheaded the launch of new company database and web platforms, developed and produced marketing collateral, organized company participation in trade shows, partnered with corporate companies to plan events, and effectively led two direct reports.
Key Accomplishments:
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Acheived the highest dues revenue recorded in ASN history.
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Developed and implemented processes to onboard and engage customers resulting in a 90% customer retention rate.
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Executed partnership programs with organizations outside of the U.S. to expand international audience by 23%.
Marketing Manager, American Society for Nutrition (2011- 2014)
Services Coordinator, American Society for Nutrition (2010- 2011)
2010-2015
Senior Marketing Manager
2009-2010
Media Researcherr
VOCUS
Supported a database of 1.4 million media contacts, media outlets, bloggers and analysts by tracking media moves of contacts and creating editorial content calendars.
EDUCATION
UNIVERSITY OF MARYLAND, COLLEGE PARK
BA, Communication, May 2009.
Honor Societies: Primannum, Lambda Pi Eta, Dean's List (Fall 2006-Spring 2009).
Activities: UMD Group Fitness Instructor, Group Fitness Demo Team, CRS Fitness Equipment Advisory Committee.
2006-2009
Bachelor's Degree